Feadship DNA was launched at the last Monaco Yacht Show where visitors could experience how personality is translated live into a pure custom superyacht design. From the first line which is put on paper, each element is in harmony with the clients preferences.
During the case study you are part of a Carte Blanche Design Development team. As a team member you will translate unique customer preferences into an achievable design which will surpass the clients expectations.
Client identities are by default never revealed. In this case however your team will pick a card with the name of a celebrity. Based upon your knowledge of this persons preferences you will design a custom superyacht without naming the yacht. Rival design teams will attempt to guess for whom the yacht was designed. For example: Kim Kardashian or Donald Trump.
This case study is offered in English. You can sign up for the case study when you register for MOCE.